Japan’s 15 Most Inspiring World Heritage Sites, Chosen by Japanese Travelers. Part 1

On June 29, 2026, TV Asahi aired a special program featuring “Japan’s 15 Most Inspiring World Heritage Sites, Chosen by Japanese Travelers.”

From the breathtaking wilderness of Shiretoko to the iconic beauty of Mount Fuji, the timeless charm of Shirakawa-go, and the historic elegance of Himeji Castle, the ranking showcases the destinations that have left the deepest impressions on Japanese travelers.

If you’re planning your next trip to Japan, this list is a wonderful source of inspiration. Whether you’re interested in spectacular natural landscapes, ancient temples and shrines, or remarkable cultural heritage, these UNESCO World Heritage Sites offer unforgettable experiences that capture the true spirit of Japan.

Which destination would you like to visit first?

We’re pleased to introduce Japan’s latest ranking of the 15 most inspiring World Heritage Sites, chosen by Japanese travelers, in a three-part series.

---

Part 1:　No. 1–5

---

1st Shiretoko (Hokkaido)

Shiretoko is a UNESCO World Natural Heritage Site located on the eastern tip of Hokkaido. Recognized for its untouched wilderness and exceptional biodiversity, it is home to brown bears, deer, sea eagles, whales, and many other wild animals. Visitors can explore the beautiful Shiretoko Five Lakes, enjoy breathtaking sightseeing cruises along dramatic cliffs, and experience the beauty of each season—from drifting sea ice in winter to vibrant autumn foliage. Chosen by Japanese travelers as the No.1 most inspiring World Heritage Site in Japan, Shiretoko offers an unforgettable opportunity to experience nature in its purest form.

---

2nd Shirakawa-go (Gifu Prefecture)

Shirakawa-go is a UNESCO World Cultural Heritage Site, famous for its traditional gassho-zukuri farmhouses with their distinctive steep thatched roofs. Surrounded by beautiful mountains, this historic village preserves Japan’s rural lifestyle and architectural heritage dating back hundreds of years. Visitors can stroll through the picturesque streets, visit historic houses, and admire breathtaking scenery that changes with every season, especially the snow-covered landscape in winter. Chosen by Japanese travelers as one of Japan’s most inspiring World Heritage Sites, Shirakawa-go offers a timeless glimpse into the country’s rich cultural traditions.

---

3rd Yakushima (Kagoshima Prefecture)

Yakushima is a UNESCO World Natural Heritage Site renowned for its ancient cedar forests and extraordinary natural beauty. The island is home to some of Japan’s oldest cedar trees, including the famous Jomon Sugi, estimated to be over 2,000 years old. Moss-covered forests, crystal-clear rivers, waterfalls, and abundant wildlife create a magical landscape said to have inspired animated films. Hiking trails allow visitors to experience this untouched environment throughout the year. Chosen by Japanese travelers as one of Japan’s most inspiring World Heritage Sites, Yakushima is a paradise for nature lovers.

---

4th Mount Fuji (Shizuoka & Yamanashi Prefectures)

Mount Fuji is a UNESCO World Cultural Heritage Site and Japan’s most iconic symbol. Rising 3,776 meters above sea level, its perfectly symmetrical cone has inspired artists, poets, and pilgrims for centuries. Visitors can enjoy spectacular views from the surrounding lakes, take scenic ropeways, explore historic shrines, or climb to the summit during the official climbing season. The mountain’s breathtaking beauty changes throughout the year, making every visit unique. Chosen by Japanese travelers as one of Japan’s most inspiring World Heritage Sites, Mount Fuji represents the spiritual heart and natural beauty of Japan.

---

5th Himeji Castle (Hyogo Prefecture)

Himeji Castle is a UNESCO World Cultural Heritage Site and is widely regarded as Japan’s finest surviving feudal castle. Known as the “White Heron Castle” because of its elegant white exterior, it has remained remarkably well preserved for over 400 years. Visitors can explore its impressive wooden interiors, defensive architecture, and beautiful gardens while learning about Japan’s samurai history. During cherry blossom season, the castle becomes one of Japan’s most spectacular sightseeing destinations. Chosen by Japanese travelers as one of Japan’s most inspiring World Heritage Sites, Himeji Castle is a masterpiece of Japanese history and architecture.

---

Call to Action

At Jatravi by Asia Tourist Co., Ltd., we specialize in creating tailor-made journeys to Japan’s most inspiring destinations. Contact us today and let us help you discover the beauty, history, and culture of Japan through a personalized travel experience.